May 05, 2009
INDIANAPOLIS, IN - Kayak Pools Midwest, the leading above ground swimming pool dealer in the American Midwest, is extending its successful "Home of the Backyard Vacation" marketing campaign from 2008 into 2009, citing the recent rise in refinancing applications as an ideal time to invest in an in ground or above ground swimming pool.
"For many homeowners, available refinancing means it's time to make long-lasting, high-quality additions to their existing homes," said Lisa Sweet, director of marketing for Kayak Pools Midwest. "Why not invest in a vacation you can take day after day, year after year, in your very own backyard?"
According to the National Association of Realtors, refinancing applications are up over 30% nationwide, as consumers are taking advantage of historic low interest rates to lower monthly mortgage payments and increase in-pocket income. To Sweet, this means long-term value and family fun is a strong Kayak positioning for the upcoming pool season.
"The way we see it, homeowners are looking to squeeze every dime of value out of their homes in these tough economic times," added Sweet. "Save on gas, travel expenses, destination costs, dining out—and then add the benefit of knowing where your kids are more often during the summer—and you have a formula that really makes sense for value-conscious consumers."
With a 30-year limited warranty, energy-efficient construction materials, deep seasonal discounts and flexible financing options, Sweet sees Kayak pools as a legitimate consideration for refinancing homeowners looking to add value to their home, and fun to their life.
"The uptick in refinancing is an excellent opportunity for homeowners to dive into long-term swimming pool enjoyment," Sweet said. "Our in ground and above ground swimming pools retain their value over time, and carry an unprecedented 30-year transferable warranty."