Virtual Showroom Approach Saves Money For Above Ground Pool Shoppers
Jul 25, 2008
INDIANAPOLIS, IN - For one of the largest swimming pool dealers in America's heartland, a successful showroom spans eight states and thousands of miles. Kayak Pools Midwest, the leading above ground pool dealer throughout America's heartland, sells a considerable number of its swimming pools by using a virtual approach to sales-new prospects often see an actual swimming pool that's been installed in their area, rather than visiting a showroom.
"Our Demo Homesite program, in conjunction with a tireless sales staff, is a big reason why our company can legitimately claim being a leading pool dealer," said Lisa Sweet, Director of Marketing for Kayak Pools Midwest. "New prospects who see one of our virtually maintenance-free above ground pools in person tend to be far more likely to buy one."
The Demo Homesite program carries multiple advantages. New Kayak Pools Midwest customers who choose to become a demo home do so for one year, allowing a pre-set number of limited appointments for prospects to "seethe pool." In return, participants can earn discounts on the cost of their pool that can reach thousands of dollars in savings.
"Our pools speak for themselves. For new customers, that can mean significant savings and a way to show off their pool. For prospective customers, what better way to see the product than to see it live and in person?" Sweet added.
To date, Kayak Pools Midwest has installed above ground swimming pools in eight Midwestern states: Indiana, Indiana, Illinois, Ohio, Kentucky, Michigan, Wisconsin, Iowa and Missouri.
"Our program maximizes inventory that's already in the field and virtually eliminates the need of a large, expansive and expensive showroom," Sweet said. "We try to pass as much savings on to our customers as possible. A virtual showroom helps us toward that goal."
Based in Indianapolis, Indiana, Kayak Pools Midwest is an authorized Kayak swimming pool dealer in Michigan, Indiana, Illinois and throughout the central United States, offering rectangular above ground swimming pools that are built to last, as well as rounds and in ground swimming pools. We are currently the largest authorized Kayak Pool dealer in the Midwest and one of the nation's leading providers of high-quality swimming pools.